At the intersection of product strategy, customer experience and design

I have spent more than 20 years helping organisations build better products by understanding their customers, solving real problems and turning good ideas into meaningful business outcomes.

My career started in Design and User Experience before evolving into Product Leadership. Today, I work at the intersection of Product Strategy, Customer Experience and Design, partnering with Product, Engineering, Commercial and Executive teams to create products that customers value and businesses can grow.

I have built and developed Product and Design teams, introduced better ways of working, strengthened customer discovery and helped organisations become more customer-led. I enjoy defining product strategy, building the right teams and creating the environment where people can do their best work.

More recently, I have also been exploring how AI can genuinely improve the way Product and Design teams work, from customer research and discovery through to product development, without losing the human understanding that good product decisions depend on.

While much of my recent experience has been in fintech and payments, my broader experience spans digital commerce, SaaS, marketplaces, loyalty and customer experience.